Symmetry Software has announced that it has appointed Elizabeth Oviedo as Chief Executive Officer. Elizabeth previously held the Chief Strategy Officer position and is the second CEO to be announced in the over 37 years of Symmetry Software's history.
In addition to Elizabeth's promotion, Symmetry Software announced that former CEO and Founder Tom Reahard will assume a new role as Chairman and Founder. Tom will continue to remain very active in Symmetry's software development while supporting Elizabeth in shaping product direction. The passing of the torch comes with the significant opportunity to accelerate Symmetry’s growth strategy and capitalize on the technological improvements Symmetry has introduced into its products and services over the past several years.
Elizabeth began her career at Symmetry Software in 2012 as the sole Marketing Director and, over the past five years, as the Chief Strategy Officer. Since joining the company, Elizabeth has spearheaded major strategy and technology shifts across its portfolio of software products and services. During her most recent tenure as CSO, Elizabeth has led the company to its most rapid growth in terms of new business and product development. Throughout 2020, Symmetry launched an API of its popular Symmetry Payroll Forms application, developed new endpoints for its flagship Symmetry Tax Engine Web API, and enhanced its own small business payroll product, PaycheckCity Payroll. All the while broadening its tax research and support teams and onboarding a record number of new employees and clients, all remotely.
Symmetry Software is one of those rare companies to have truly revolutionized payroll tax withholding with our software products, and I couldn't be more honored to have been chosen to lead the company. The opportunity ahead for Symmetry is vast and will require us to focus clearly and continue to innovate. A big part of my new role is to accelerate our ability to bring innovative products to our clients more quickly while also providing the underlying outstanding client experience that supports the entire payroll industry.
A unique characteristic that sets Elizabeth apart is that she intimately knows and understands Symmetry Software after having "grown-up" with the company as the daughter of Symmetry Software's founder Tom Reahard. This life-long study of the industry, customers, and products, along with her business acumen and finance background, has led her to achieve significant success at Symmetry. Elizabeth's passion and purpose is helping millions of people get accurate paycheck calculations. From tiny businesses using the calculators on PaycheckCity.com to large enterprises hiring thousands of employees each day, Elizabeth’s tenure as CEO will continue to keep Symmetry's clients and partners at the company's heart.
Having worked so closely with Elizabeth, I know that she is the right leader at the right time for Symmetry Software. I've had the privilege of working with incredibly talented employees and an amazing senior leadership team, and their passion and hunger for greatness will only grow stronger under Elizabeth's leadership.
Symmetry Software was founded by Tom Reahard in 1984, and over the past 37 years, he has helped transform the company into a leader in payroll-related technology applications that simplify the payroll process. When Tom, a self-professed "payroll geek," first started writing accounting software on his Apple II computer, he didn’t expect that his software would form the foundation of the country’s major payroll providers. Symmetry estimates that its software tools calculate the paychecks for over 63 million working Americans. As a software engineer himself, he strives to make developer-friendly products and practices such as free access to our API documentation, ramp-up pricing programs for startups and clients still developing their solutions, and ample educational content. Tom will continue to host his monthly Symmetry Tax Engine release webinars, continuing to provide the honest, transparent, and personable touch that Symmetry has become known for across the payroll technology industry.
During this unprecedented time of transformation, there is no better person to lead Symmetry Software than Elizabeth Oviedo. Elizabeth is a business visionary with a proven track record of execution and the ability to bring people together. She is a strong communicator who is customer-focused with deep leadership capabilities. Her vision for how the software will be used and experienced is exactly what Symmetry needs as we enter this next chapter of expanded product innovation and growth.
Elizabeth was born and raised in Scottsdale, AZ, graduated from Georgetown University with a BSBA in Finance and Marketing, and then received an MEd in Elementary Education from Arizona State University. She launched her career as a Teach For America corps member teaching 1st grade in Glendale, AZ, before becoming the Development Manager for Teach For America in Phoenix. She then went on to become the sole Marketing Manager for Symmetry Software in 2012. In June of 2016, she was later promoted to Chief Strategy Officer after obtaining an MBA and a Masters of Science in Information Management from the W.P. Carey School of Business at Arizona State University. She has been an integral player in Symmetry’s strategic planning, business expansion, and growth in visibility over her tenure.
When not at the office, Elizabeth can often be found volunteering as co-chair of the Lou Grubb Friends Fore Golf Tournament to raise funds for the Barrow Neurological Institute and Saint Joseph's Hospital Foundation in Phoenix, Arizona. She is also a longtime member of the Junior League of Phoenix, having served on the State Public Affairs Committee and Membership Recognition and Finance Committees. Elizabeth was also the lead for Symmetry Software's Calculators For Kids Initiative, whereby for every 50,000 visits to PaycheckCity, Symmetry donated a scientific graphing calculator to a Valley school in a low-income area.
For additional information or interview requests, please see the contact information below.
About Symmetry Software
Symmetry Software's mission is to simplify the payroll process with dependable and accurate payroll withholding tax solutions. In other words, to deliver "the right taxes the first time." Symmetry’s tools were built from 37 years of experience in payroll tax withholding software. For software service providers integrating payroll into their applications as well as payroll and HR service providers, Symmetry’s tools make our customer’s processes more automated, efficient, error-free, and regulatory compliant. Symmetry's products include the Symmetry Tax Engine®, Symmetry Payroll Forms™, Payroll Point®, and PaycheckCity® calculators. Since 1984, Symmetry Software has been helping clients deliver great payroll through powerful technology.
Marketing Manager, Symmetry Software