InovaPlus™ ancillary services include 401(k), Workers' Comp, and Employee Health Benefits. As a new company striving to build name recognition and brand awareness in a highly competitive environment, Inova's task was to create all of their marketing and promotional materials from the ground up. In particular, when building InovaPayroll.com, the folks at Inova wanted to provide valuable tools to help their clients and prospects.
After more than a year of use, the online calculators drive valuable traffic to InovaPayroll.com and receive thousands of page views each year.
Because of their commitment to innovation and high touch customer service, Inova Payroll licensed a suite of six private-label PaycheckCity calculators (now known as Calculators by Symmetry) for the "Resources" section of its website. After more than a year of use, the online calculators drive valuable traffic to the website and receive thousands of page views each year. Branding the calculators as their own supports Inova's marketing efforts while the calculators allow customers the ability to easily run varying payroll scenarios for accurate and timely results. Inova Payroll's customers view the calculators as a value-added service, enhancing the company's product offerings.
Extremely satisfied with the results of the calculators, Inova went on to license Symmetry's StateW4 library of federal, state, and local withholding forms. This product compiles and categorizes electronic withholding forms for all 50 states in one convenient location. Now, Inova Payroll customers are saving time by going directly to InovaPayroll.com when they need payroll tax information for multiple states along with paycheck calculations.
About Inova Payroll:
Inova Payroll is a leading national provider of payroll services, tax filing, and other ancillary services, reaching clients in all 50 states. Their enterprise is built on a solid foundation with a proven technology platform that processes payroll for more than 1.25 million active employees nationwide.