Symmetry Software
Customer Stories
When Inova Payroll joined forces with Symmetry Software, branding the calculators as their own supported Inova's marketing efforts while allowing customers the ability to run varying payroll scenarios for accurate and timely results.
The Challenge
Inova Payroll is a leading national provider of payroll services, tax filing and other ancillary services, reaching clients in all 50 states. Their enterprise is built on a solid foundation with a proven technology platform that processes payroll for more than 1.25 million active employees nationwide.
InovaPlus™ ancillary services include 401(k), Workers' Comp, and Employee Health Benefits. As a new company striving to build name recognition and brand awareness in a highly competitive environment, Inova's task was to create all their marketing and promotional materials from the ground up. When building InovaPayroll.com, the folks at Inova wanted to provide valuable tools to help their clients and prospects.
The Search
Inova’s task was to create all their marketing and promotional materials from the ground up. In particular, when building InovaPayroll.com, the folks at Inova wanted to provide valuable tools to help their clients and prospects and discovered the Symmetry Software Private Label Calculators.
“After more than a year of use, the online calculators drive valuable traffic to InovaPayroll.com and receive thousands of page views each year.”
The Solution
Because of their commitment to innovation and high touch customer service, Inova Payroll licensed a suite of six private-label Calculators by Symmetry for the "Resources" section of its website. After more than a year of use, the online calculators drive valuable traffic to the website and receive thousands of page views each year. Branding the calculators as their own supports Inova's marketing efforts while the calculators allow customers the ability to easily run varying payroll scenarios for accurate and timely results. Inova Payroll's customers view the calculators as a value-added service, enhancing the company's product offerings.
Extremely satisfied with the results of the calculators, Inova went on to license Symmetry's StateW4 library of federal, state, and local withholding forms. This product compiles and categorizes electronic withholding forms for all 50 states in one convenient location. Now, Inova Payroll customers are saving time by going directly to InovaPayroll.com when they need payroll tax information for multiple states along with paycheck calculations.
Looking back, InovaPayroll describes their calculators and StateW4 library as popular features that have helped drive traffic to their website while enhancing their brand efforts.
About Inova Payroll
Inova Payroll is a leading national provider of payroll services, tax filing, and other ancillary services, reaching clients in all 50 states. Their enterprise is built on a solid foundation with a proven technology platform that processes payroll for more than 1.25 million active employees nationwide.
Speak to an expert to see how payroll tax withholding software can make a huge impact when you’re using the right tools.
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